“You studied marketing. Why are you applying to a smart pet-feeding company?” This is the question many crossover candidates hear in pet-tech interviews. Pet care used to mean kibble, pet shops, and vet clinics. Today the industry is quietly becoming a tech space: automatic litter boxes, smart feeders, wearable health trackers, digital pet stores, and AI-assisted imaging diagnostics. Behind each product sit roles that barely existed a few years ago.